Brilliant Branding, the 3 Do’s

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Gaining strong brand equity is an important goal for every brand. If you want to make your brand as successful as it can be, it is important to understand your brand’s personality, its position in the marketplace and its potential for moving into new areas. These questions can be tricky to answer, even using market research. It requires an approach that is completely individual to your brand and a clear understanding of what you are trying to achieve. There are however three key areas that market research should focus on to fully understand your current positioning, potentials and limitations:

Brand Identity

This refers to the personality of your brand, the nature of its products and what values you want people to associate with your brand. There is probably some visual imagery associated with your brand, and you should get your brand to strongly own this imagery. This is tremendously important, as your imagery can lead customers to feel positively about your brand, induce feelings of familiarity and communicate concepts that are desirable to you, such as quality and affordability. All of this can lead to strong brand equity. It is also important that your brand manages to differentiate itself from its competitors. Asking people how they feel about your brand can provide a good starting point, but you should not stop there: It is (arguably even more) important to find out how people truly and subconsciously feel about your brand, which imagery and messages are essential to your brand and which ones are not making people feel more positively about it.

Brand Space

Your brand does not exist in isolation, and you know this. To improve your brand, it is absolutely essential to understand where exactly it lies within its category and marketplace, and what sets it apart from competitors. People need to easily identify your brand as part of the category, but also see it as different enough to understand why they should buy your products, and not the competitors’. Understanding your positioning is essential when you are thinking of growing and expanding your brand, perhaps taking over new categories, or even if you just want to make people feel more positively about your brand and associate it with the right values. How people feel about your brand is largely driven by their subconscious, and measuring these subconscious feelings can help you carve out a unique space in the market and really stand out from the crowd.

Brand Behavior

Apart from understanding your brand’s personality and its space in the market, you might also want to find out how flexible your brand is. You don’t want your brand to stagnate, but at the same time know it should stay true to its personality. How flexible your brand is will largely depend on its products and categories, but understanding its possibilities and limitations is essential to make your brand as successful as it can be. For addressing potential brand behavior, an individually tailored approach is needed. It is important to assess how consumers will react to changes to your brand; reaching into new categories, creating new products, changing brand personality, or changing the focus of brand communications. It is also important to find out what consumers really want; are the planned changes to the brand, products or communications desirable to the consumer? At this stage, it is also worth taking your competitors into account. Can your brand react to your competitor’s changes quickly and efficiently? The way this is tested is similar to testing your brand identity and brand space, but you might be interested in monitoring changes over time as well. The three key areas for effective branding can of course be investigated using the traditional asking methods of market research, but this won’t paint the whole picture. A large proportion of the decisions we make is influenced by our subconscious, and it important to test how people truly feel about your brand using the most effective market research available.

Adopted from: Mindlab.

 

 

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WHO MOVED MY CHESS? Strategy in action

Chess strategy is what makes chess such an interesting game. After the memorized opening moves are played and each player starts to unfold their plan, the real chess begins to take place.

Everyone likes to study opening theories and learning end game Techniques but the middle chess game is where most games are won and lost.

Well the idea of the game is an example in the practical sense of strategic thinking. Think about it, what has really changed in thinking from the little kid you were who knew “nothing” leave alone the tiny little finger that could not even hold a single “sweet”.

The unfortunate part of this is that not much of our thinking influenced the change to who we are today. That being beside the point, however an interesting flow of thought, let’s get to strategic thinking.

Daily action by people reflect a series of thoughts, Individuals and Groups reflect a force behind a thought, Steve Jobs, the cofounder, chairman, and chief executive officer of Apple Inc was once a tiny terror of third grade, who was later a college dropout and was even fired from the company he cofounded but he managed to turn his many challenges into spectacular successes.

The daily thoughts that influence our actions are very significant in the direction that we move. The thoughts of yesterday might lead to an impressive memory or not, but however much this is true, yesterday is gone and here is today, what are you thinking? Is your mind engaged on today’s results?

Strategic thinking is not about identifying “dots” weather positive or negative but the thought process starts when one starts to connect the dots, being able to see the relationship between actions and results. In fact the bond between actions and results are created in the thoughts that shape our mindset.

Though one may understand the foundation of human thinking it is critical to capture the aspect of thought as professionals. Like the game of football each and every pass is towards the goal, some passes reach the team mate some don’t, with this kind of thinking the aim is always to score.

Setting goals require strategy to actually realize them; strategic thinking connects the goals set to translate them in to actions and finally results.

Strategic thinking is not about thinking in form of Imagination but about thinking in form of actualization. In the world of thought and Psychological behavior every thought is stored either to be manifested or trigger a related thought.

Just how many times do you think and find nothing interesting to do about the thought. Strategic thoughts are followed by actions that lead to the realization of a set goal.

Strategic thinking is only strategic once the action is completed. Just like the game of Chess, strategy is in the mind; however the most important aspect of Strategy is connecting the dots, transformation of the thought in to action and for one to measure the quality of strategic thinking involved the action should be complete to reveal either if it’s a win or a loss.

Planning to win is complemented by moving towards the goal just like the game of chess Strategy is the bottom line that informs action to reach results.

Lessons To Looming Entrepreneurs

Young entrepreneurs are sometimes in a hurry to make it big quickly. Instead of focusing most attention on monetary returns, an entrepreneur should concentrate most of their energy in giving superior service to their customers. That’s the way their businesses will succeed.

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Here are 4 tips to looming entrepreneurs

Delegate:  You cannot do everything yourself. Learn to live with good enough from your team members.

Responsiveness is power: Get back to clients immediately. If you cannot meet their requirements, don’t waste their time; recommend someone else for the task.

Keep time: Don’t be late for meetings and strictly keep to delivery deadlines. This shows respect for other people. If it is unavoidable, do not give excuses; call early to alert your host.

Cushion yourself against difficult times: Have low margin consistent products that can provide cash flow during low seasons.

Take care of yourself: Eat well, drink lots of water, rest, build and sustain strong relationships over the long term.

Joanne Mwangi engages Youth at the Entrepreneurship School

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Young people are being challenged to venture into entrepreneurship instead of waiting for employment. With the high rate of youth unemployment in Kenya, renowned Kenyan entrepreneurs believe that entrepreneurship is the only way for the age group.

Joanne Mwangi, the CEO of Professional Marketing Services Group (PMS GROUP), says entrepreneurship is the future for Kenya. Speaking during the “Think Young” Entrepreneurship School at Strathmore University, Mrs Mwangi is of the opinion that a time has come for young people to think beyond the office, and become self-employed, or stay jobless forever.

“The government is doing its part, but young people no longer have the luxury of waiting on the government to create jobs for them. They need to play a more proactive role and look for other alternatives,” she says.

Her sentiments have been echoed by Kenyan business tycoon Dr Manu Chandaria, who believes that Kenya’s youth can do anything they put their minds to. He says with their creativity, they have the ability to become successful entrepreneurs.

“Everything is possible, young people can create jobs for themselves. This however requires a lot of sacrifice, hard work and a burning passion,” he says. “If you don’t have a self-drive, then that’s the end for you.”

Dr Chandaria is also advising the youth to take failure as a stepping stone to the next level.

“Many people want to quit when they fail, but this shouldn’t be so. Failure is the first stage for getting to the next level.”

Mrs Mwangi on the other hand says young people should not be in a hurry to succeed. She says entrepreneurship requires a lot of patience and hard work.

“Young entrepreneurs seem to be in a hurry to make money quickly. They shouldn’t be, and their focus shouldn’t be on the money, but on giving superior service to their customers,” she says. “That’s the way their businesses will succeed.”

Kenya’s unemployment rate currently stands at 40 per cent. 70 per cent of those unemployed in the country are between the ages of 15 and 35.

Dr Chandaria and Mrs Mwangi however say Kenyan youth have the ability to turn this around with their creativity.

The first Entrepreneurship School took place from April 4th  to 8th April 2016 at iBiz Africa, Strathmore University Student Centre. The forum was organized by Think Young, a Brussels-based think tank that focuses on young entrepreneurs.

The Entrepreneurship School takes origins from the belief that the most effective teachers and inspirers of entrepreneurship are actual entrepreneurs.

Entrepreneurs from all around the around the world attended Entrepreneurship School 2016.

Original source:  kbctv

Tips to Build Your Personal Brand

Shape your attitude
Your attitude is one of the most essential components of your personal brand.
An attitude is not inherently good or bad. It simply is. Your approach to shaping that attitude is extremely important for your future success.

Emphasize a few things
It is difficult to convey everything about you in a personal brand attitude. That’s why you need to pick just a few things. Portray those things you are most passionate about.

Showcase your uniqueness
You have something unique to bring to the world. Don’t shy away from being who you really are; boldness is one indispensable characteristic for creating your brand attitude. As long as you are who you are, the right people will gravitate to you.

Select your fans accordingly
other people can help you by writing testimonials about you. Choose those testimonials that you think reflect your personality adequately.

Express your opinions
Opinions are the personal feelings that you have on certain issues. These are the viewpoints that will shape your attitude. They may be based on research, experience, as well as relative beliefs.

Conclusion
Creating a personal brand is a gradual process of perfection how you want to be perceived as well as understanding how others receive your sentiments. As you focus on the major aspect of your unique individualism, your personal attitude will gradually emerge.

Original Source: How To Shape Your Personal Brand Attitude

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MEET JOANNE MWANGI: HOW SHE STEPPED OFF THE CORPORATE LADDER TO VENTURE ON HER OWN

The Queen of Marketing

Joanne Mwangi is one of Kenya’s most respected entrepreneurs, and has won numerous awards for her efforts in building and transforming a small marketing agency into a leading regional group.

Joanne Mwangi, founder of Professional Marketing Services

Mwangi’s firm, Professional Marketing Services (PMS), offers a wide range of services including advertising, public relations, event management, trade and consumer promotions, trade merchandising and marketing strategy development. The company has since grown to include four subsidiaries with a presence in Kenya, UgandaRwandaBurundi andTanzania.

In 2010, PMS Group became the first woman-owned business and the only one since to be voted number one in the Top 100 SMEs competition in Kenya. In 2009, Mwangi beat women entrepreneurs from 75 countries to win the Organisation of Women in International Trade’s Woman of the Year award.

Mwangi ventured out on her own 18 years ago after realising her ambition to climb the corporate ladder was hindered…

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10 Intriguing Questions with PMS Group Founder, Joanne Mwangi

Joanne Mwangi, founder and CEO, PMS Group (Kenya), cordially shares the nitty gritties about herself and the amazing agency that she founded.

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1. What was your first job?

My very first job was actually selling vegetables because my mother had a kiosk. She would take us to the kiosk to work after school. I must have been around seven. My father also had a little restaurant in town so during school holidays we went and served. I started working at a very young age

2. Who has had the biggest impact on your career and why?

The one person who has had a really big impact on my success is Vimal Shah [founder and CEO of Bidco Oil Refineries]. He took me under his wing. He used to sit with me and take me through management lessons and tell me what to do to grow my business. He always looks out for me, and always wants to show me how I can I do better and improve. He is always rooting [for me]. He is one person whom I have always felt has my back. I have a lot of respect for him.

3. What parts of your job keep you awake at night?

I haven’t had a chance to worry for a while. I think I worry more about my team than anything else. I am not happy when my team is not happy. I always want my team to be working at optimum. So when I realise that there is some conflict or somebody is going through an issue that bothers me. We have a very family-like culture at PMS so I always want my people’s things to go right so they can work at optimum.

4. What are the top reasons why you have been successful in business?

I think first and foremost is hard work. I am very hard working. I am very committed. When I focus on a goal, I lock target; it’s very hard for me to unlock until I have succeeded. I have that zoom factor. Once I focus, I go. I will do anything to get there.

5. What are the best things about your country, Kenya?

Kenya is just the best country in the whole world. We have got fantastic weather. I have been to many, many countries and there is no place like here. The people are friendly, happy and welcoming. Even more importantly we have got something called peace that many people take for granted. I don’t know how to explain freedom, but for me freedom is being in Kenya. Freedom is just being home. Every time I travel I am just dying to come back home.

6. And the worst?

The worst is poverty. It really pains me because I think it is something that can be dealt with. If we deal with poverty, everything else will be dealt with… from health, ignorance… It is a chicken and egg situation because how do you break out of poverty unless you give people awareness of opportunities? I also don’t think that becoming a social welfare state where people are getting handouts is a solution. It is just about getting people equipped to make the best of what they have because everybody in Kenya is walking on gold. How do we get people to mine their gold? To see these opportunities and actually seize them [and] to have faith and confidence and the belief that ‘I can do it’? I believe it will all start with our education system.

7. Your future career plans?

I want to transition PMS Group to a point where I have divested enough and I have enough investors in the business that I feel that I am not so needed. I want to get to a point where my input is needed at maximum 30%. I have always wanted to write but I haven’t done it because I keep finding excuses. I would like to set a deadline and just write. Thereafter I would want to do more around education. I always wanted to be a teacher. I love kids. I wanted to have many children [but] I only had three (laughs). I wanted many, many children. My outreach for many years has been focused on women but I am starting to branch out to children. I want to adopt one school [and] use my savings, not start some foundation, to transform it. Then I will measure the results and see if I can replicate the same elsewhere to help more children.

8. How do you relax?

I play golf but I am useless. What I really enjoy is going to the gym. It really gives me that Zen. I love music and I love dancing so I will always look for every opportunity, everywhere, to dance. I am a party girl. I am a people person [but] I don’t like crowds. I prefer small groups. In small groups I thrive, I have a fantastic time [and] I unwind. I enjoy doing these things with my kids.

9. What is your message to Africa’s young aspiring businesspeople and entrepreneurs?

I want to tell the young people Africa’s time is now. We are so lucky because we understand the landscape. Foreigners can see the opportunities but they don’t understand our landscape. We just need to see the opportunity and seize it now. Don’t wait for tomorrow. It’s going. So please, can the young people of Africa make sure they seize the opportunity and keep it in Africa.

10. How can Africa realise its full potential?

By unleashing the power of the youth. The future is in the young people. Everyone today who is 30 and under; those are the people who own Africa. It is their collective efforts that are going to change this world. These people succeeding, each one at a time, is what is going to change Africa. The first thing is to make them believe they can and that is social cultural change which is already happening. Second is having role models. Take the case of Equity Bank CEO James Mwangi who was a village boy and is now a global icon. You don’t need to meet him in person for you to be inspired. Any boy in the village can understand that [they] don’t have to have been born rich and taken to the best schools [to believe that] I am good enough and I can achieve anything.

Joanne Mwangi is the founder and CEO of PMS Group. The group has four subsidiaries which offer a wide range of agency services including advertising, public relations, event management, trade promotions, consumer promotions, trade merchandising and marketing strategy development. The group has worked with some of the leading brands in East Africa including British American Tobacco, Bidco Oil Refineries, Safaricom, Reckitt Benckiser, Uchumi Supermarket and East African Breweries.

In 2010 PMS Group became the first woman-owned business and the only one since to be voted number one in the Top 100 SMEs competition in Kenya. Mwangi beat women entrepreneurs from 75 countries in 2009 to emerge winner of the Organisation of Women in International Trade Woman of the Year award. She has received numerous other awards.

Original Source:  howwemadeitinafrica

 

 

The Pope’s PR

The Pope’s PR

Crowds in the capital, Nairobi, waited in the rain at the University of Nairobi sports ground since the early hours of Thursday morning. They got rained on, but remained unmoved. They were waiting for one man – Pope Francis. Men, women and children alike.

Right from when he landed at JKIA on Wednesday afternoon, The Pope was already a loved man in Kenya. They have been waiting for him for months. After the usual protocols overseen by President Kenyatta, the Pope and his host proceeded for formal reception. On his way to State House from Jomo Kenyatta International Airport, the Pope’s simple escort comprised the Honda and a Toyota Allion, some of the most common vehicles on Kenyan roads. He himself rode on a Honda Ballade. He came out as any other Kenyan.

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The next day during celebration of Mass, the Pope wore Papal robes made by our very own women, embroidered to look like beads worn by the Maasai. He appreciates the local culture he finds, and lives by the code ‘’When you go to Rome, do what the Romans do.’’ Only this time it’s ‘’When you go to Nairobi, do what Nairobians do.’’ Well except overlapping in traffic.

On his way, he called over an aged lady who’d been camping outside the Vatican Embassy, Smiley Baretto, and shook her hand. This clip has been replayed and replayed across TV channels.

In his address, the Pope spoke of the beauty of Kenya, reminding us ‘’we have a responsibility to pass on the beauty of our environment to the next generation in its dignity.’’ He also spoke directly to the biggest segment of Kenya’s population – the youth, encouraging them to shape a society which is ever more just, inclusive and respectful of human dignity.

People of different religious beliefs also appreciate Pope Francis the man.

As reported by the Huffington Post:

“Swiss guards confirmed that the pope has ventured out at night, dressed as a regular priest, to meet with homeless men and women.”

Whichever way you look at it, Pope’s PR is natural and people centered. Especially poor people like the one he’s visiting at the Kangemi slums.

At Home With Autism

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Charity Mbogho, in her 30s, remembers quite vividly the day her son, 10-year-old Luke, was born. His foetal heartbeat could not be found and Charity had to undergo an emergency caesarean section.

The news made her blood pressure shoot up, and the operation was halted until she stabilised. Later, after a successful operation, a nurse told her, “‘Your son was so peaceful, he didn’t even cry’.”

As his first year passed, Charity waited for Luke to hit his milestones – sitting up, walking – on time. But he didn’t.

Puzzled, she took him to a doctor who told her to be patient because “it is normal for the first child to develop slowly, especially boys.” Not satisfied, Charity shared her concerns with another doctor who decided to conduct a CT scan.

It revealed that he had suffered some brain damage during birth. The doctor suggested that autism might be the cause of Luke’s slow development, but without administering additional tests, it would be hard to get a clear diagnosis.

“From the CT scan, we did an MRI. Specialist after specialist, we tried to find out what was wrong. We were given the diagnosis of cerebral palsy, we were told hydrocephalus, rickets… all these were different doctors coming up with different diagnoses, only for the next one to say ‘No, no, no, it’s this one’,” Charity remembers.

Autism, which can be hard to diagnose, is a spectrum disorder characterised by repetitive or unusual patterns of behaviour. A child may display difficulty communicating and interacting with others.

They may repeat an action over and over. A behavioural therapist will be able to diagnose autism using a Modified Checklist for Autism in Toddlers. A team of doctors, including a paediatrician and different therapists, will be able to help in the diagnosis.

Eva Nabutuni Nyoike, 50, a special needs consultant, runs a programme called Acorn Special Tutorials which deals with children with cerebral palsy, Down’s syndrome and autism. “Trauma, whether physiological or psychological (emotional), could trigger autism. Though there is a pattern, nobody knows yet what causes autism,” she says.

Also, a child could have autism and another disorder. “You may also have a child with Down’s syndrome or cerebral palsy and autism,” explains Eva. Luke’s was a case of global developmental delay (where all milestones are delayed) and autism. However, a lot of autistic children do not have this delay and develop as fast other children. The only impairments they manifest are in communication, social interaction and imagination.

One of Luke’s therapists suggested that they focus on the milestones Charity wanted him to achieve. They got him walking despite being told he would never walk. Now, at 10, Luke is fully dependent and nonverbal, but she still hopes he will one day be independent and talk.

Diana Bugutsa, 29, a student at the University of Nairobi, has a brother, Peter Otieno, who is autistic. He will be turning 35 in December. Peter is mostly nonverbal, but he can say his name, say “mama”, and say “lala” (sleep) when he wants to sleep.

She has come to learn that he makes different sounds, however, when he is asking to do something, or just being cheeky.

Using this information, she has come up with a way to communicate with Peter.

Peter’s mother, a nurse who currently lives abroad, noticed that he became withdrawn around the age of three.

Before that, he was a “bubbly kid” and very active. This is called regressive autism, where a child develops normally until the age of about two or three, when they start to regress.

There could be triggers, such as trauma.

LIVING WITH AUTISM

Dealing with the misconceptions about autistic people can be difficult. This is partly because children with autism do not ‘look’ different, as do children with, say, Down’s syndrome.

So when they manifest unusual behaviour, observers assume they are ill-mannered. For example, 35-year-old Peter is “overly-friendly” and always wants to shake people’s hands or fist bump.

Growing up, Diana and her mum often had to explain to neighbours why he could easily get into one’s space “uninvited”.

Meanwhile, 10-year-old Luke seeks solitude, which can be a challenge in places like churches and hospitals.

Charity is saddened when people don’t understand this; she once got kicked out of a church because her son was too big to be in the crèche (an area designated for breastfeeding mums), yet it was the only place he felt comfortable in the church because it is not crowded.

Eva Nyoike runs Acorn Special Tutorials, a programme for children with autism, cerebral palsy and Down’s syndrome. Eva has also had to deal with hostility in her line of work. She and her group of students were invited to a certain church’s ‘Disability Week’.

The congregation did not want to sit anywhere near the children. An usher asked her to take one of the autistic kids, who was grunting, to the nursery – he was 20 years old.

One member even confronted her as she was taking two of her boys to the loo, claiming the children were demon-possessed.

She had to apologise to the kids because she had told them they were going to the house of God, yet they were being shown hatred.

“I was shaking, I was so upset,” Eva recalls. “One of (my) kids took my face in his hands and kissed me on the forehead. I started crying, asking God if this is what they will go through even in His house.”

People judge parents with special needs kids in supermarkets and restaurants also. “You find yourself inevitably trying to make people understand,” says Charity.

One of the most challenging aspects of living with autism is finding trained, committed caretakers.

One of Luke’s nannies used to wait for Charity to go to work, then she would lock him in and go off for her own activities.

One day Charity came home in the middle of the day and found him, mouth unclean from the breakfast he had had.

Most helps are devoted to the patients, though.

Luke’s current nanny even takes his progress as hers, and does all the therapy suggested by the doctors diligently.

People with autism are good readers of vibes people give off. Eva uses this to gauge who a good teacher is when they have trainees over at the school, depending on how they interact with the students.

AUTISM AND DIET

Some autistic patients are unable to break down gluten and casein (found in wheat and milk), and when the gut gets full it starts leaking into the capillaries on top of it.

Once this infected blood gets to the brain, the anomaly is detected, and the brain sends out neurotransmitters to counter this. These neurotransmitters give the person a “high” similar to cocaine or alcohol.

That’s when they’ll start jumping up and down, flicking their hands rapidly, laughing or crying. Their eyes look dazed.

Diana had to get rid of all wheat and milk products around the house, and sugar, for her brother’s sake. The result is a much calmer person.

Even trips to the hospital, which meant he would have to be sat for a time as they waited for a doctor – something that would easily rile him before – are less stressful to him.

However this means that Diana has to enjoy yoghurt, ice cream, pizza, cake or chapatti outside of the home.

Eva adds: “They are addicted to that food because it makes them ‘happy’.

Some children will manifest the behaviours of autism, but are actually suffering from a metabolic disorder (how they break down their food and how the brain gets the food).”

AUTISM AND DEVELOPMENT

As people with autism near their teens, they start to suffer seizures. Eva attributes them to hormonal changes in the body around that time. Medication is available to manage the seizures.

Eva adds that certain supplements and foods can help reduce their frequency. Some people will lose some of their abilities and interests after a seizure, and bring their development milestones down a notch or two.

Luke used to cry after having ‘absent seizures’ (stillness and gazing), but it has now grown to physical and abdominal seizures.

When he gets sick, he loses everything and has to be taught the basics from scratch again. Luke used to play the organ and also paint, but the seizures have robbed him of both.

“He now doesn’t know what to do with the instruments. It’s not easy to watch your child regress to zero.

Then you have to start over again,” Charity says.

Peter’s seizures started when he was 20. He now has grand mal seizures, the frequency depending on how new his medication is – from every four months to every two weeks when the upper limit of administrating the particular drug is reached.

He goes to the loo and takes showers by himself, but before the drugs regulate the effects, he too suffers drawbacks.

LIVING DAY TO DAY

Society judges parents of autistic children harshly. Charity has noticed that most of the parents she has interacted with are single parents, and mostly mothers.

Even when dating, the men are already thinking she might be the problem. Diana says she noticed the same at Peter’s boarding school.

Charity was most depressed when in a programme they were asked to list people whom they would leave their most precious possession to.

She couldn’t come up with a name. Even with family, it is okay when she’s present with them and the nanny, but she can’t think of imposing her child on anyone in their absence.

Whatever happens to her, she believes God will take care of him, because that’s what has been happening all along.

She is contemplating a move overseas, where there are specialists and even government-sponsored programmes to integrate autistic people into society.

Peter is really fast. He caught the interest of the national the Special Olympics coach, but his attention span couldn’t see him go straight from one point to the next.

He likes water, and helps their house help do dishes and wash the house.

“We’ve been doing this for 34 years. Take it one day at a time,” says Diana. She also advises that as parents or members of the family, seeking knowledge on autism and reaching out to others going through the same really helps.

Source: http://www.nation.co.ke/lifestyle/saturday/At-home-with-autism/-/1216/2935724/-/bjlpjz/-/index.html

The Biggest Race of the Year

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The 13th edition of the Standard Chartered Nairobi Marathon was a spectacle to behold with about 20,000 registering for the race. Proceeds from the marathon go towards the Seeing Is Believing initiative which provides free eye screening and treatment for children.

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PMS Group  took charge of the registration process by having various teams at Standard Chartered Bank branches as well as select Nakumatt & Uchumi supermarket outlets to sensitize & register participants for the marathon.

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Whats more, PMS Group has a vibrant running team which successfully took part in the #NairobiMarathon

PMS Team

We give a deserving salute to Standard Chartered Bank Kenya for successfully organizing another edition of the Nairobi marathon and look forward to a grander edition of the marathon in 2016.