Joanne Mwangi engages Youth at the Entrepreneurship School


Young people are being challenged to venture into entrepreneurship instead of waiting for employment. With the high rate of youth unemployment in Kenya, renowned Kenyan entrepreneurs believe that entrepreneurship is the only way for the age group.

Joanne Mwangi, the CEO of Professional Marketing Services Group (PMS GROUP), says entrepreneurship is the future for Kenya. Speaking during the “Think Young” Entrepreneurship School at Strathmore University, Mrs Mwangi is of the opinion that a time has come for young people to think beyond the office, and become self-employed, or stay jobless forever.

“The government is doing its part, but young people no longer have the luxury of waiting on the government to create jobs for them. They need to play a more proactive role and look for other alternatives,” she says.

Her sentiments have been echoed by Kenyan business tycoon Dr Manu Chandaria, who believes that Kenya’s youth can do anything they put their minds to. He says with their creativity, they have the ability to become successful entrepreneurs.

“Everything is possible, young people can create jobs for themselves. This however requires a lot of sacrifice, hard work and a burning passion,” he says. “If you don’t have a self-drive, then that’s the end for you.”

Dr Chandaria is also advising the youth to take failure as a stepping stone to the next level.

“Many people want to quit when they fail, but this shouldn’t be so. Failure is the first stage for getting to the next level.”

Mrs Mwangi on the other hand says young people should not be in a hurry to succeed. She says entrepreneurship requires a lot of patience and hard work.

“Young entrepreneurs seem to be in a hurry to make money quickly. They shouldn’t be, and their focus shouldn’t be on the money, but on giving superior service to their customers,” she says. “That’s the way their businesses will succeed.”

Kenya’s unemployment rate currently stands at 40 per cent. 70 per cent of those unemployed in the country are between the ages of 15 and 35.

Dr Chandaria and Mrs Mwangi however say Kenyan youth have the ability to turn this around with their creativity.

The first Entrepreneurship School took place from April 4th  to 8th April 2016 at iBiz Africa, Strathmore University Student Centre. The forum was organized by Think Young, a Brussels-based think tank that focuses on young entrepreneurs.

The Entrepreneurship School takes origins from the belief that the most effective teachers and inspirers of entrepreneurship are actual entrepreneurs.

Entrepreneurs from all around the around the world attended Entrepreneurship School 2016.

Original source:  kbctv

PMS Group Power Team

PMS Group unveils new Power Team to steer it through its next Growth Phase

power team

Professional Marketing Services (PMS) Group has made changes in its management as it embarks on implementation of a plan to steer it through its next phase of growth.

The new team is expected to take the integrated marketing and communications firm to greater heights by effectively diversifying its revenue streams as well as growing its footprint across Africa.

The company appointed Joanna Gow, PMS Group Managing Director. Prior to joining PMS, Ms Gow was a Business Head at Scanad. She has over 15 years of experience in the advertising industry, during which time she led the communications for some of the most renowned brands in Kenya including Safaricom, EABL, Unilever, Orange, Britam, Housing Finance among others.

Also on board PMS Group is John Gikanga, the Creative Director. Mr Gikanga is an expert in brand communications, digital media design, social media strategy and editorial direction. Mr. Gikang’a has scaled up brands for notable organizations in diverse industries, including; Cellulant, Safaricom, Standard Chartered, CARE International, The World Bank Group, UNEP, UNICEF, Habitat, Marie Stopes International, the World Agroforestry Centre (ICRAF), The National Treasury, Ministry of Information & Communications, The Communications Authority of Kenya, among others.

In addition Richard Njoroge is now the Chief Operations Officer. He was previously the finance manager at PMS Group. Charity Mbogho, who had been managing Quality Control and Field Operations at PMS, has an expanded role that includes Human Resource and Administration Management.

The new structure is a major boost for the firm that is transitioning from the league of medium enterprises in the country to a large enterprise, with an eye on being a regional brand.

Joanne Mwangi, Chief Executive Officer PMS Group, said the changes in senior management are part of broader changes that the company has made aimed at firmly putting it on its next phase of growth.

“With the team that we have in place now, I am confident that PMS Group will redefine the marketing and communications industry not just in Kenya but the region,” she said.

The newly constituted team is expected to bring to fruition the firm’s plans to increase its footprint in the region.

PMS Group currently has operations in Kenya and Rwanda and looks toward having presence in all the five East African markets. The firm is also scouting for opportunities in other sub Saharan markets. PMS Group will venture into the new markets either by way of affiliation or physical presence.

It is also diversifying its product offering. The firm has in the recent years diversified from a predominantly marketing company to include creative services, media buying, public relations, branded merchandise, events, promotions and outsourced management services in its product portfolio.

Original Source: Kass Media Group