Joanne Mwangi engages Youth at the Entrepreneurship School

blog

Young people are being challenged to venture into entrepreneurship instead of waiting for employment. With the high rate of youth unemployment in Kenya, renowned Kenyan entrepreneurs believe that entrepreneurship is the only way for the age group.

Joanne Mwangi, the CEO of Professional Marketing Services Group (PMS GROUP), says entrepreneurship is the future for Kenya. Speaking during the “Think Young” Entrepreneurship School at Strathmore University, Mrs Mwangi is of the opinion that a time has come for young people to think beyond the office, and become self-employed, or stay jobless forever.

“The government is doing its part, but young people no longer have the luxury of waiting on the government to create jobs for them. They need to play a more proactive role and look for other alternatives,” she says.

Her sentiments have been echoed by Kenyan business tycoon Dr Manu Chandaria, who believes that Kenya’s youth can do anything they put their minds to. He says with their creativity, they have the ability to become successful entrepreneurs.

“Everything is possible, young people can create jobs for themselves. This however requires a lot of sacrifice, hard work and a burning passion,” he says. “If you don’t have a self-drive, then that’s the end for you.”

Dr Chandaria is also advising the youth to take failure as a stepping stone to the next level.

“Many people want to quit when they fail, but this shouldn’t be so. Failure is the first stage for getting to the next level.”

Mrs Mwangi on the other hand says young people should not be in a hurry to succeed. She says entrepreneurship requires a lot of patience and hard work.

“Young entrepreneurs seem to be in a hurry to make money quickly. They shouldn’t be, and their focus shouldn’t be on the money, but on giving superior service to their customers,” she says. “That’s the way their businesses will succeed.”

Kenya’s unemployment rate currently stands at 40 per cent. 70 per cent of those unemployed in the country are between the ages of 15 and 35.

Dr Chandaria and Mrs Mwangi however say Kenyan youth have the ability to turn this around with their creativity.

The first Entrepreneurship School took place from April 4th  to 8th April 2016 at iBiz Africa, Strathmore University Student Centre. The forum was organized by Think Young, a Brussels-based think tank that focuses on young entrepreneurs.

The Entrepreneurship School takes origins from the belief that the most effective teachers and inspirers of entrepreneurship are actual entrepreneurs.

Entrepreneurs from all around the around the world attended Entrepreneurship School 2016.

Original source:  kbctv

Advertisements

Tips to Build Your Personal Brand

Shape your attitude
Your attitude is one of the most essential components of your personal brand.
An attitude is not inherently good or bad. It simply is. Your approach to shaping that attitude is extremely important for your future success.

Emphasize a few things
It is difficult to convey everything about you in a personal brand attitude. That’s why you need to pick just a few things. Portray those things you are most passionate about.

Showcase your uniqueness
You have something unique to bring to the world. Don’t shy away from being who you really are; boldness is one indispensable characteristic for creating your brand attitude. As long as you are who you are, the right people will gravitate to you.

Select your fans accordingly
other people can help you by writing testimonials about you. Choose those testimonials that you think reflect your personality adequately.

Express your opinions
Opinions are the personal feelings that you have on certain issues. These are the viewpoints that will shape your attitude. They may be based on research, experience, as well as relative beliefs.

Conclusion
Creating a personal brand is a gradual process of perfection how you want to be perceived as well as understanding how others receive your sentiments. As you focus on the major aspect of your unique individualism, your personal attitude will gradually emerge.

Original Source: How To Shape Your Personal Brand Attitude

PMS Purpose