Tips to Build Your Personal Brand

Shape your attitude
Your attitude is one of the most essential components of your personal brand.
An attitude is not inherently good or bad. It simply is. Your approach to shaping that attitude is extremely important for your future success.

Emphasize a few things
It is difficult to convey everything about you in a personal brand attitude. That’s why you need to pick just a few things. Portray those things you are most passionate about.

Showcase your uniqueness
You have something unique to bring to the world. Don’t shy away from being who you really are; boldness is one indispensable characteristic for creating your brand attitude. As long as you are who you are, the right people will gravitate to you.

Select your fans accordingly
other people can help you by writing testimonials about you. Choose those testimonials that you think reflect your personality adequately.

Express your opinions
Opinions are the personal feelings that you have on certain issues. These are the viewpoints that will shape your attitude. They may be based on research, experience, as well as relative beliefs.

Conclusion
Creating a personal brand is a gradual process of perfection how you want to be perceived as well as understanding how others receive your sentiments. As you focus on the major aspect of your unique individualism, your personal attitude will gradually emerge.

Original Source: How To Shape Your Personal Brand Attitude

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MEET JOANNE MWANGI: HOW SHE STEPPED OFF THE CORPORATE LADDER TO VENTURE ON HER OWN

The Queen of Marketing

Joanne Mwangi is one of Kenya’s most respected entrepreneurs, and has won numerous awards for her efforts in building and transforming a small marketing agency into a leading regional group.

Joanne Mwangi, founder of Professional Marketing Services

Mwangi’s firm, Professional Marketing Services (PMS), offers a wide range of services including advertising, public relations, event management, trade and consumer promotions, trade merchandising and marketing strategy development. The company has since grown to include four subsidiaries with a presence in Kenya, UgandaRwandaBurundi andTanzania.

In 2010, PMS Group became the first woman-owned business and the only one since to be voted number one in the Top 100 SMEs competition in Kenya. In 2009, Mwangi beat women entrepreneurs from 75 countries to win the Organisation of Women in International Trade’s Woman of the Year award.

Mwangi ventured out on her own 18 years ago after realising her ambition to climb the corporate ladder was hindered…

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